Corporate events are a great way to build your brand, attract new clients, and grow your business. This is especially true for small businesses, where even the most trivial event could attract buzz from potential investors or buy-in from new clients. If you’re in the Orange County area and looking to host the perfect corporate event, we’ve rounded up some tips for how to host memorable corporate events.
- Identify and appeal to your target customer
Who do you want to draw to your event? If you own a boating business, you will likely be looking for either prospective or current boat owners to attend. Or, if you run an advertising firm, you will likely be looking to wow potential clients. Think carefully about the lifestyle and interests of your customer base, and plan an event to target them.
Alternatively, you can plan an event that will attract a new demographic to your business – for instance, a retail chain organizing beer-tasting events at its largest locations to encourage men to shop there.
- Consider partnering with other businesses
If there’s a noncompeting business in your area that attracts a similar clientele, a corporate event could be the perfect way to kill two birds with one stone. When each company markets the event to their own customer base, it can then create customers for the other business. When the event is successful for both of you, this could open the door for future partnerships and help you grow your businesses together in the long run.
- Combine social media with word-of-mouth advertising
Many companies rightly turn to social media as the default way to advertise their brand and products, but if you’re a small business, consider combining social media with word-of-mouth advertising to attract both local and regional customers to the event. It’s a great way to facilitate a human connection. Many realtors use this strategy, turning interactions into business-building opportunities. Long-term business relationships are built on trust, and you can establish this from the get-go at your event.
- Choose a theme
Would a fancy dinner woo investors or maybe a casual lunch on-site would be more appropriate? It all comes down to what you’re looking to get out of the event. Work with colleagues to put together a list of goals, and brainstorm creative ways to achieve them at the event.
- Designate an errand person to organize the little details
On the day of the event, assign an errand person so that you can focus on orchestrating the event. The fewer small details you have to think about, the more you can concentrate on making your event a success!
- Use our car service in Los Angeles to make planning the event stress-free.
When you’re juggling the day to day running of your business and planning a corporate event at the same time, it can start to get complicated. Consider booking our limo service in the Orange County area to provide the quality ground transportation you need to make a great impression on your clients.